While you have near total discretion in how you communicate about your impact through Verdn, there are some useful pointers when it comes to framing:
- Verdn facilitates and tracks the impact
- Verdn’s partners carry out / execute the impact
- Consumers care more about personal impact than company-wide impact
- The impact location and timing is not set before a sale is made
Elaboration and examples
In the legal arrangement we have with our impact partners, you (the store owner) cannot claim explicitly that you are responsible for carrying out the impact.
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Recommended |
Not recommended |
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Each purchase enables us to plant trees with the help of our partners. |
We plant and care for thousands of trees each year. |
Research shows that consumers are more likely to prefer having a small impact themselves, rather than you (the brand) having a larger impact as a business.
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Recommended |
Not recommended |
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This product plants 10 trees. |
By buying this product, you’ll help us reach our goal to plant 10,000 trees this year. |
Similarly, whenever suitable we recommend you highlight that the impact belongs to the customer, and not to you (the store owner), nor to us (Verdn and its partners).
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Recommended |
Not recommended |
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This product will plant 10 trees on your behalf. |
Buying this product will let us plant 10 trees. |
Finally, with the way Verdn works with impact partners, we are only able to verify where impact will be carried out (e.g. ocean plastic cleanup) after a sale has been made and the partner has received the impact fee.
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Recommended |
Not recommended |
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This product will clean up 5 kilos of ocean plastic, and you can track this impact post-purchase. |
This product will clean up 5 kilos of ocean plastic off the coast of India. |
Copy suggestions for ‘Home’ page
Every product sold plants 10 trees
For every product you buy, you will remove 160 bottles’ worth of ocean plastic (2 kg)
Shop our new range of [product name]. 10 trees will be planted on your behalf for each one you buy
Introducing our new Ocean line – every item recovers 5 kilos of ocean plastic