Verdn has impact tiers so that you can set an appropriate level of impact on a per-product basis.
We have opted for discrete impact tiers for three main reasons:
- Standardised tiers are easier to communicate to your customers, as each tier corresponds to set quantities of impact (e.g. 5 kilos of ocean plastic is exactly 400 plastic bottles worth)
- Standardised tiers allow Verdn to provide accurate tracking to your customers through our partners
- Tiers allow us to avoid greenwashing. Greenwashing occurs if a company places a small impact on a relatively expensive product and then spins up PR in order to boost the environmental credentials of the product beyond what can be substantiated by the impact.
Read more about how we lock impact tiers here.